Maximizing Engagement and Impact through Multi-Platform Projects / by Bianca Fortis

Written by Elaine Cromie and Bianca Fortis

Dr. Kevin Moloney opens the door to his 1974 Volkswagen Karmann Ghia, outside Cafe Buchi in North Denver. Moloney will speak this week on a panel about transmedia journalism. (Elaine Cromie)

Dr. Kevin Moloney opens the door to his 1974 Volkswagen Karmann Ghia, outside Cafe Buchi in North Denver. Moloney will speak this week on a panel about transmedia journalism. (Elaine Cromie)

With the goals of inspiring journalists to tell better stories and to engage with new audiences, this year the joint NABJ and NAHJ convention will feature a panel about transmedia journalism, titled "Maximizing Engagement and Impact through Multi-Platform Projects."

Members of Transborder Media helped coordinate it.

The panel, moderated by Oregon Public Broadcasting's Vice President of Programming Lynne Clendenin, will feature David Stuckey, a producer at OPB, Dr. Kevin Moloney, a photojournalist and professor at the University of Colorado, and Maryanne Culpepper, the Executive Director of the D.C. Environmental Film Festival and the former president of National Geographic.

Moloney, who completed his dissertation in transmedia journalism, has inspired many journalists, including those behind Transborder Media.  

Panelists will discuss what makes a transmedia story, the reasons for using it, including the ability to reach new audiences, and what tools are best used for this this type of progressive storytelling.

They'll also present some of the best examples of transmedia journalism, including OPB's Jazz Town, a project about Portland's Jazz Age, and National Geographic's The Serengeti Lion.

Finally, the panelists will discuss how to pitch these types of stories to an organization or agency.

The convention takes place this week, Aug. 3 through 7 in Washington, D.C. The panel is scheduled for Wednesday at 9 a.m. Learn more about the convention here.